(4.7 Reviews)

Lucinda | Effortless Charm Midi Dress

Sale price$79.95 AUD Regular price$203.00 AUD
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Only 6 Left In Stock!
Color: White
Size: S(4–6)

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CLOSURE SALE UPDATE

PRE-BLACK FRIDAY SALE UPDATE: Due to high demand during our pre-Black Friday Sale, only a limited amount of units are left!
If you can still click 'Add to cart', it’s still available.

Simple Sophistication For Warm Days Midi Dress

This sleeveless midi dress features a flattering V-neckline and relaxed straight cut for a breezy, no-fuss look. The standout ruffle-style shoulder accents add a touch of charm and structure, while the light, airy fabric keeps the outfit cool and casual. An easy piece that’s both polished and playful.

Why Hundreds Of Women Love This Midi Dress

  • Flattering V-neck shape: The neckline draws attention upward and frames the face beautifully, offering a gentle touch of elegance while remaining easy to wear.
  • Breathable fabric: Crafted with a lightweight, airy texture that feels comfortable against the skin—perfect for staying cool during warm weather and sunny strolls.
  • Easy styling: Whether paired with accessories or worn on its own, this dress transitions effortlessly from daytime errands to relaxed evening get-togethers

End your day feeling effortlessly elegant – early access ends tonight!

30-DAY MONEY BACK GUARANTEE

We love our products and we're sure you'll love them as much as we do! That's why we offer a risk-free 30-day money-back guarantee. If you are not satisfied with our product, we will give you your money back.

WHAT OUR CUSTOMERS SAY

Based on 3,250 reviews

I rarely shop online, but Juliette Boutique has completely changed my mind. Everything I’ve ordered fits beautifully, feels soft against the skin, and looks even better in person. Finally, pieces made for women my age — elegant, comfortable, and flattering.

Margaret, 56, Sydney

The crossbody bag I ordered looks so classy and is surprisingly roomy. The quality feels premium, and the stitching is perfect. It’s the kind of bag I can carry anywhere — lunch with friends or a nice dinner out.

Anne, 63, Brisbane

I treated myself to a pair of statement earrings and they are stunning! Not heavy, just beautifully made. I’ve had so many compliments — they add that little sparkle that makes me feel put together.

Christine, 49, Adelaide

The wrap-style dress I ordered fits like a dream. It’s soft, drapes nicely, and doesn’t wrinkle easily. I wore it to a friend’s birthday and felt confident the whole night. Finally, a brand that designs for real women’s shapes.

Leanne, 57, Perth

My order arrived beautifully packaged — I bought a handbag and a necklace. Both feel luxurious without the crazy price tag. The leather is buttery soft and the jewelry has a lovely weight to it. You can tell Juliette Boutique cares about quality.

Fiona, 60, Melbourne

I ordered a dress and a pair of earrings — both exceeded my expectations. The dress fits perfectly across my bust and hips (which is rare!), and the earrings add just the right amount of charm. I’ve already placed another order.

Jenny, 53, Gold Coast

I bought one of their linen-style blouses and it’s become my go-to for everyday wear. It’s breathable, flattering, and looks effortlessly polished. I can wear it to brunch, work, or even just around the house.

Rhonda, 62, Canberra

The gold bracelet I received was beyond my expectations — elegant, comfortable to wear, and it hasn’t tarnished. I’ve had so many people ask where it’s from. The attention to detail is beautiful.

Pauline, 59, Hobart

I bought a flowy maxi dress for a family gathering and felt amazing in it. It’s stylish without being flashy, and the fit was perfect straight out of the bag. I haven’t felt this confident in years.

Heather, 55, Sunshine Coast

I ordered a matching set — a bag and earrings — and was really impressed with the quality and presentation. Everything arrived neatly packed, and the designs are timeless. It’s nice to find an Australian boutique that truly understands women our age.

Denise, 67, Sydney